Effective Date: February 15, 2026

1. Introduction

M53 Tech Labs FZC (“Company,” “We,” “Us,” or “Our”) operates the BenefitX.shop platform, including our website and Chrome browser extension (collectively, the “Services”). We are committed to protecting your privacy and ensuring transparency in how we handle your data.

This Privacy Policy explains how we collect, use, and safeguard your information when you visit our discovery clusters or use our curation tools.

2. Information We Collect

We collect specific data to power our AI discovery engine and ensure accurate commission tracking.

• Personal Information: When you register as a Curator or join our waitlist, we collect your name, email address, and (for payouts) banking or payment details.
• Usage Data: We automatically collect information about how you interact with our Services, such as the pages you visit, the time spent on discovery clusters, and the links you click.
• Device & Location Data: To provide localized content (e.g., specific deals for UAE vs. Egypt), we collect your IP address, browser type, and approximate location.
• Extension Data: If you install the BenefitX Chrome Extension, we collect data related to the product pages you visit on supported retailers (e.g., Amazon, Noon) solely to enable the “Add to Library” curation feature. We do not track your browsing history on non-supported sites.

3. How We Use Your Information

Your data powers the core functionality of our platform:

• Service Delivery: To create and manage your Curator Pages and personalized discovery feeds.
• AI Optimization: To train our proprietary machine learning models to better predict shopper intent and suggest relevant products.
• Affiliate Attribution: To track clicks and sales via Server-to-Server (S2S) tracking technologies. This ensures Curators are correctly credited for the sales they generate.
• Payout Processing: To calculate and transfer earned commissions to Curators.
• Communication: To send you updates about your account, leaderboard status, or platform changes.

4. Sharing of Information

We do not sell your personal data. However, we may share specific data with trusted third parties for operational purposes:

• Affiliate Networks: We share click-ID and transaction data with partners like Amazon Associates, Impact, Admitad, and DCMnetwork to verify purchases and validate commissions.
• Service Providers: We use third-party vendors for hosting (e.g., cloud infrastructure), analytics, and payment processing.
• Legal Compliance: We may disclose information if required by UAE law or to protect our rights and safety.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (such as pixel tags and unique Sub-IDs) to:

• Maintain your login session.
• Track the performance of Curator Pages.
• Ensure accurate attribution of affiliate sales.

You can control cookie preferences through your browser settings, though disabling them may affect the tracking of your commissions.

6. Data Security

We implement industry-standard security measures to protect your data from unauthorized access, alteration, or disclosure. However, no method of transmission over the Internet is 100% secure.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your account and associated data.

To exercise these rights, please contact us at [email protected].

8. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.”

9. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: